For Disney Theatrical, video fuels the Broadway star

Andrew Flatt, who oversees marketing for Disney’s live entertainment, explains how video and social media have become more vital ways to fill theater seats.

Twenty-five years ago this year, Disney Theatrical Productions launched in advance of its first project, Beauty & the Beast, which debuted on Broadway in 1994. The stage show breathed new life into the Walt Disney Company’s live-entertainment efforts, kicking off a decades-long string of popular musicals from The Lion King and...

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