Flipkart has a bold new plan – and it’s one that’ll keep the government happy

Photo credit: bswei / 123RF.

Ecommerce company Flipkart is going to launch a new private label under founder Sachin Bansal’s stewardship, three people directly aware of the company’s plans told Tech in Asia.

India’s Flipkart launched its first self-branded products, dubbed Flipkart Smart Buy, in December, focusing on phone chargers and data cables.

The aim is to gain higher margins for the Amazon arch-rival, which in turn could help with profitability.

Internally codenamed Project Ice,...

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