Fixed Fee PPC vs Percentage of Spend – Which is Best?

When looking for an agency to manage your PPC advertising, there are lots of different factors you need to take into account – one of which is how you will be charged. Should you opt for fixed fee or percentage of spend? In this article, we explain the difference between the two and why we choose the former.

What is ‘percentage of spend PPC?’

At face value, the percentage of spend model is pretty simple. Agencies using it will charge a markup on your ad spend, meaning the more you...

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