Five minute stories via Whatsapp

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Most people now turn to their smartphone for entertainment while waiting in line or commuting, but scrolling through Facebook or Twitter is rarely an enriching experience. Meanwhile, 70 percent of Brazilians didn’t read a single book last year. Tackling both issues simultaneously, Leitura de Bolso — or Pocket Reading — is a new initiative, which offers five minutes long reads for free via Whatsapp.

The campaign was recently launched by design agency Isobar Brazil and...

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