Fitbit's first smartwatch is coming October 1st

Fitbit's first smartwatch is hitting worldwide markets on October 1.

For the past couple of weeks, I've been wearing a new wearable, and while it looks a little bit like something I've worn before, it's quite different — and a lot more ambitious. No, I'm not talking about the Apple Watch Series 3 but the Fitbit Ionic, Fitbit's first smartwatch and an honest-to-goodness hit.

The reason for its success will inevitably be the five-day battery life which exists despite a very capable...

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