Fitbit will add women's health-tracking features to its app this spring

Fitbit, a maker of popular activity trackers and the Ionic smartwatch, has introduced a number of new products, as well as revealed it will add women's health-tracking features to its platform.

The company unveiled the Fitbit Versa sports watch, the Fitbit Ace band for kids, and Fitbit OS 2.0. But perhaps the most interesting new announcement concerns its focus on women's health. It said cycle tracking is continually among the top five requested features by users and that 24 per cent of...

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