Fitbit unveils Apple Watch competitor and fitness tracker for kids

Fitbit’s latest trackers intend to lure more casual fitness fans, and even kids.

The company announced two new products on Tuesday: Fitbit Versa, a smartwatch that is strikingly similar to the Apple Watch, and its first fitness tracker for kids, Fitbit Ace.

At first glance, the new Versa’s square display and sleek aesthetic a dead ringer for the Apple Watch. But Fitbit hopes its focus on health and fitness — and its lower price point — will be key differentiators.

The company...

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