First Fashion, Now Kroger Wants to Add a Hardware Department

Is Kroger (NYSE: KR) having an identity crisis? First, it announced it was going to add an apparel aisle to its grocery stores. Now, it wants to start selling shovels alongside the bananas. The supermarket giant is reportedly in talks for a partnership that would allow Ace Hardware to open up mini-shops inside its stores.

Cutting into its business

Kroger has about 2,800 stores nationwide, but has been struggling to reverse a sudden drop in sales. Last year’s first quarter was the first...

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