First Data Acquires TWI to Broaden Digital Gift Card Offerings

First Data, a global leader in payment technologies, has gone into the gift card business.

The company announced recently it had acquired TWI, (Transaction Wireless Inc.) a digital gift card pioneer.

This deal follows First Data’s acquisition of Gyft, a digital platform that lets consumers buy, send, reload, manage and redeem digital gift cards using their mobile devices.

Barry McCarthy, Executive Vice President, Network and Security Solutions at First Data, said in a news release:

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