‘Fire and Fury’ Author Michael Wolff Got Trump Team to Talk by Pitching a Different Book Title

Michael Wolff’s Fire and Fury: Inside the Trump White House was originally pitched as The Great Transition: The First 100 Days of the Trump Administration, a title with the promise of a sympathetic narrative that got staffers to talk, according to Bloomberg:

And in part due to that title, Wolff was able to exploit an inexperienced White House staff who mistakenly believed they could shape the book to the president’s liking.

Nearly everyone who spoke with Wolff thought someone else in...

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