Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel

Subscription video-on-demand services are booming, as a new generation of viewer decides the combination of at-your-service TV without commercial breaks is worth paying for.

That growth, coupled with networks’ reduction in linear ad times, seems to put advertisers in a tricky fix – if the size of the ad hole is diminishing, where do ad buyers go next to make impact?

That is a question IPG’s UM Worldwide has been grappling with.

Seeing what Disney+ is doing, and how the inventory and...

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