Fallout 4: No More Story Details Before Launch

One of the best ways to drum up interest for practically anything is to maintain an air of mystique via aloofness, and by not revealing too much too soon. The principle works most of the time, especially when it’s applied to advertising campaigns. As a matter of fact, rather than tediously announce that an announcement would happen soon, all Bethesda did in order to get people talking about Fallout 4 before the title was even revealed during the studio’s first-ever E3 press conference...

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