Facial Coder Tries to Analyze What NBA Stars Are Really Feeling

Facial coder Dan Hill has been called a secret weapon by the team psychologist of the Milwaukee Bucks. He’s also been accused by other scientists of using “invalid” techniques that are “prone to overreach.”

Inverse reached out to Hill to get a better understanding of his methods and ask for his latest insights on the NBA (there’s no off-season for analysis!).

Hill’s approach is based on an intuitive idea with at least some grounding in science: that people reveal their feelings...

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