Facebook’s “Pride button” appears to be rolling out in a way that is culturally sensitive to bigots

Earlier in June, Facebook launched a set of features to celebrate Pride month, including the option to react to posts with a rainbow flag in lieu of a regular “like.” But access to this option is different depending on location.

The feature is only available as a default option for users living in “major markets with Pride celebrations.” In other places, users need to “like” the Facebook LBGQT page to gain access to the feature. And in some places, the feature isn’t available...

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