Facebook Now Helps Advertisers Target People Who Visited Their Real-World Stores

Most of us are no longer surprised to see that our online ads are sometimes directly related to websites we’ve recently visited. An even more invasive practice would be for you to go online and be bombarded with ads for a bricks-and-mortar store you just shopped at. Nevertheless, Facebook is now letting online advertisers target users based on their offline movements.

Facebook already allowed advertisers to target incredibly narrow segments of the platform’s two billion global users; an...

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