Facebook Is Now Pitching Advertisers on TV-Style Upfront Buys for Premium Video

Facebook has long wanted to siphon off TV ad spending into its coffers. Now it’s going to Madison Avenue to try to book video-advertising revenue by pushing “upfront” buys for its mix of originals and long-form creator content. The social-media company unveiled Facebook Showcase, a new premium video-ad program, which execs say will let online […]

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