Face to face with the President of Virtual Reality

In a modernist hotel lobby on the outskirts of Barcelona I sit face to face with the President. He's pretty casual as far as presidents go, dressed in jeans and a t-shirt, wearing sunglasses even though we're inside. He's got a tattoo up the underside of his forearm which reads 'Neverdie'. It's his alias, but more of a name to him now than Jon Jacobs ever will be. He is President of Virtual Reality. It has nothing to do with Oculus Rift or VR goggles, and it's not some silly title in a game....

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