Evolution Of Addressable Mirrors That Of Advanced TV: Cadent/one2one’s Troiano

Heading into this year’s television Upfronts, advanced TV targeting will become a bigger part of conversations between buyers and sellers, as it will a year from now. “A corollary to that is so will addressable,” says Nick Troiano.

“We have knowledge and capabilities to essentially put dollars to work over three-, six-, twelve-month campaigns like we do in Upfronts,” the CEO of Cadent and one2one Media adds in this interview with Beet.TV. “The evolution of addressable will follow...

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