Europe’s GDPR Means Evolution, Not Revolution: Criteo’s Eichmann

Europe’s looming new data protection rules, which strength consumer protections and will require data handlers and processors to gain explicit consent from users, are scaring a lot of businesses that hold data on people.

But GDPR, whose final deadline comes on May 25, doesn’t have to be scary, and companies don’t have to look at it as a negative.

“It’s actually a good thing because it brings a lot of clarity and consistency for businesses, we see it as a very good development...

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