European Commission’s Giovanni Buttarelli on state of GDPR adoption: ‘Even ticking a box does not necessarily mean consent is freely given’

It’s been a year since the roll-out of the General Data Protection Regulation, yet big questions still linger around what the right consent strategy looks like, if legitimate interest is enough to cover a business and whether more fines are coming.

Digiday spoke to Giovanni Buttarelli, European data protection supervisor at the European Commission, to hear whether media and advertising businesses have done enough to comply.

Excepts lightly edited for clarity and flow.

One aim of GDPR was...

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