Essence’s Jason Harrison On Balancing Narrow Targeting And Broad Exposure

MIAMI-Even as digital-based audience targeting techniques grow in the television medium, there still needs to be a balance between one-to-one marketing and broader advertising efforts.

“I think the two have to work together and you need to be careful that you don’t optimize toward specific audiences and optimize yourself out of business,” says Jason Harrison, President & Client Partner at GroupM’s Essence agency.

In this interview with Beet.TV at the 4A’s Accelerate conference,

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