Essence gets into trademark dispute over ‘Black Girl Magic’

Essence is currently embroiled in a trademark dispute over the phrase “Black Girl Magic” with Beverly Bond, the founder of the organization Black Girls Rock!

The trademark claims are slightly different, with Essence wanting to claim “Essence Black Girl Magic,” while Bond wants “Black Girl Magic,” though it get more interesting when you consider the fact that Cashawn Thompson, who has widely been recognized as the originator of the #BlackGirlMagic campaign, was not aware of...

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