ESPN Plugs “Disney Difference” In First Post-Reorg Pitch To Ad Buyers — Upfronts

ESPN emphasized its talent stable, consistency and strong parent company during its annual upfronts pitch to ad buyers at the Minskoff Theatre, home of Disney’s Lion King musical. Much of the event felt familiar, but it was also the first upfront since president John Skipper abruptly resigned, his place taken by Jimmy Pitaro. Along with that management change, the company also reorganized and streamlined its sales efforts to account for changing viewer habits and ongoing…

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