Equinox Has Had a Rough Couple Weeks on Twitter, Thanks to Autocorrect

A word’s autocorrect sibling is like its black swan, the evil twin that shows up unbidden whenever you want the other word. It’s the ducking worst. Recently the luxury gym company Equinox has been forced to reckon with its autocorrect sibling: the similarly prefixed but entirely different company Equifax.

Equifax has not been having a good month. On Sept. 7, the credit reporting agency announced a breach that exposed the sensitive data of 143 million Americans. Customers have been...


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