Endemol Shine UK Cozies Up To Simon’s Cat With Controlling Stake In Animator

Founded in 2008 by award-winning illustrator, animator and director Simon Tofield, London-based Simon’s Cat is behind the eponymous digital comedy series that has loggged over 650M views on YouTube with 3.5M subscribers. In a deal for which financials were not revealed, Endemol Shine UK has taken a controlling stake in the animation company. The video series, which features the antics of a mischevious, fat white cat and his put-upon owner, first became a viral phenomenon…

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