Emogi wants you to connect with brand advertising using — you guessed it — emoji

Pop-up advertisements can be frustrating. Waiting for the opportunity to dismiss them (or not) is also slightly maddening. A startup named Emogi wants to help you relate your feelings about ads to brands using — wait for it — emoji. Here’s how it works: a video or other ad pops up with a bank of emoji at the bottom. To dismiss it, you click on the emoji that best relates to how you’re feeling about the advertisement. When I spoke with Emogi CEO Travis Montaque, I posed a...

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