Emerging digital trends and opportunities for charities

We’re often guilty, as marketing types, of putting acquisition, data and money ahead of everything, and channeling our digital efforts in this direction. And that makes sense. Digital investment has to demonstrate value. But as charities address their approach to supporter recruitment and fundraising in light of a government review clamping down on charity donation drives, there is an opportunity for charities to think beyond fundraising and consider digital services as part of their...

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