Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up?

Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68%), an increase of 3% from last year. The same study found that, on average, companies are attributing 23% of their total sales to email marketing. According to a report by the Direct Marketing...

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