Ed Sheeran Documentary ‘Songwriter’ Lands 7-Figure Deal From Apple

Apple showed its might, winning an auction for worldwide rights to the Ed Sheeran documentary “Songwriter” following its premiere at the Tribeca Film Festival.

The tech giant paid somewhere in the low- to mid-seven figures, people close to the deal confirmed to TheWrap.

Songwriter,” directed by Sheeran’s cousin Murray Cummings, mainly follows the musician’s 2016 hiatus between touring his second album, “Multiply,” and writing his third album, “Divide.”

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