ECN’s Tietze Surveys The ‘Last Mile’ Of Commercial Scheduling, Delivery

Once the “gorgeous creative asset” also known as a television commercial has been birthed, it still needs to be scheduled and delivered. With more delivery points than ever, technology that’s a half-century old is clogging up the process, says ECN President and CEO Angela Tietze.

Representing more than 90% of the country’s top advertisers, ECN has been the behind-the-scenes connector of people process and technology for 27 years, Tietze explains in this interview with Beet.TV at the...

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