Eat or Be Eaten

Secret, the leading American women’s deodorant brand, has sold its product in scents that include Hawaii Citrus Breeze, Coconut Splash, So Very Summerberry, Pretty ’n Peach, Mystic Melon, Cherry Mischief, Truth or Pear, and Vanilla Chai.

The idea that you might want your armpits to smell edible (to want to eat the stuff you rub on your armpits?) is at once fantastic and repulsive. It’s also perfectly representative of the disorienting synesthesia at work in much beauty marketing,...

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#hashtags to follow:

Hawaii Citrus Breeze [+]    Coconut Splash [+]    Very Summerberry [+]    Peach [+]    Mystic Melon [+]    Cherry Mischief [+]    Truth or Pear [+]    Vanilla Chai [+]   

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