Dunkin’ Donuts might drop the “Donuts” from its name

The popular donut chain is thinking about just going by the name “Dunkin’,” reports the Nation’s Restaurant News. The donut chain will test out the new single-word branding at an upcoming Pasadena, California location with other locations to be included in the trial later on. A DunkinDonuts statement said:

“While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that DunkinDonuts is a beverage-led brand and coffee leader,...

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