Don’t Let Your Online Presence Be Closed to Customers

Imagine you have a traditional business with a real-world storefront. What if, when potential customers tried to come into your business and purchase your products and services, they had a hard time getting in? What if the front door was hard to open? Or there were no attendants up front, forcing customers to wait a long time for service?

No company would allow their physical business presence to operate in this way. But online, many organizations are doing essentially the same thing. By...

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