Don’t Just Do Your Job, Designers. Do It Ethically

Doctors have the Hippocratic oath. What about designers?

Last year, shortly after the conclusion of Fortune Brainstorm Design conference in Singapore, a group of innovators got together and created Design Vanguard, a collective that has since crafted the Design Pledge, a code of conduct for designers and has been signed by 50 major corporations, including IBM, Apple and IDEO.

During a town hall session at this year's Brainstorm Design conference, John Cary, author of Design for Good and one...

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