Dollar Shave Club’s men’s magazine “Mel” grows up

Mel is leaving Medium and trying to grow to new heights. Does this Unilever-owned brand’s publication present a model for branded content that doesn’t suck?

Mel Magazine, the publication extension of the Unilever-owned Dollar Shave Club, is a website that defies definition, at least for me. It’s clearly aimed at men–its parent company has become almost a punchline of what it means to be an irreverently straight guy in America–but Mel’s editorial tone is not that of its overlord,...

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