Do You Even Know What Your Social Media Goals Are?

Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship

Let’s step through this labyrinth, so you can get some traction out of your social media efforts.

You already know it’s important to have goals

Having” goals takes a lot of work. I mean, sure, I’d like to be rich. Or thin. Or whatever. But these aren’t goals. These are cliches. These are nice ideas.

When I pair them with an action plan, a timetable, and the deliberate behaviors...

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