Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship
Let’s step through this labyrinth, so you can get some traction out of your social media efforts.
You already know it’s important to have goals
“Having” goals takes a lot of work. I mean, sure, I’d like to be rich. Or thin. Or whatever. But these aren’t goals. These are cliches. These are nice ideas.
When I pair them with an action plan, a timetable, and the deliberate behaviors...