Diversify Your Line: How a Sustainable Product Accelerator Program Helps Online Merchants Scale Smart

When it comes to starting any business, crafting a successful business plan is often the first step –– one which causes many to reconsider, or worse, quit. This is especially true for those looking to launch sustainable product lines, a business model that typically charges higher prices in return for offering customers moral assurance. With competition from Amazon, Walmart and soon-to-be-seen Jet.com –– which all advertise the lowest of low prices –– deciding to stay...

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