Direct Marketing, Brand Association and Revenue: Why a Catalog Might be Your Next Best Marketing Bet

True omnichannel dominance within the retail industry means your brand is absolutely everywhere the consumer is. To accomplish this, brands must have a presence throughout the various multichannel locations online, as well as at least one brick-and-mortar store, likely with seasonal pop-up shops and events that push consumers to purchase.

For big box stores and well-known up-and-comers, there is one unlikely channel serving as a huge revenue driver for all omnichannel operations: a print...

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