Digitally Savvy Mattel CEO Tries To Revive Hot Wheels and Barbie

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Good morning from New York, where I'm attending Fortune's first CEO Initiative, which I'll tell you about below.

I've written repeatedly about the quest by corporations everywhere to transform themselves digitally. Michal Lev-Ram has a fascinating piece in the current issue of Fortune about Mattel's mat efforts to do just that under its digitally...

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