‘Digital can’t save anyone’: What went wrong at Pier 1 Imports

A trip to Pier 1 used to be a fun way to rifle through a range of products to find some unique gems and accent items for the home. It was the differentiating factor for the now-struggling company, which risks being delisted from the New York Stock Exchange.

Increased competition from larger marketplaces like eBay, Amazon and Etsy, combined with a lack of reinvention, is forcing the company to look for a lifeline. At play is a classic problem: Pier 1 is now stuck in the middle, outplayed by...

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