Digiday Research: Which platforms publishers say monetize best

Publishers have struggled to find revenue streams from platforms that come close to matching their reach.In a survey of 91 publisher executives at the Digiday Publishing Summit this September, respondents rated each platform’s monetization on a scale of 1 to 5. Facebook had the highest average rating of 2.22 and was the only platform to be rated above 2.0. YouTube came in second with a rating of 1.85 and Apple News was third at 1.70. Twitter did not fare very well, despite its surge in ad...

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