Digiday Research: Third-party data is a big problem in digital ad campaigns

At the Digiday Hot Topic UK: Data-Driven Publishing event last November in London, we sat down with over 20 advertising executives from major companies to better understand major challenges with using data in digital advertising. Check out our earlier research on brands’ plans to move marketing efforts in-house in 2018 here. Learn more about our upcoming events here.Top findings:

Thirty percent of respondents said unreliable third-party data was the biggest challenge when using data in...

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