Digiday Research: Social media dominates distribution for content marketing

In August, we gathered a group of retail and brand executives in Vail, Colorado, for the Digiday Content Marketing Summit. The main topic of discussion: Where does content marketing go from here?

During the summit, we asked speakers and attendees from brands like Reebok, Heineken and Urban Zen about the types of content they’re creating, whether they’re outsourcing work or keeping it in-house and whether or not they can realistically expect content to drive conversions.

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