Digiday Research: Content marketing’s appeal rooted in engagement and cost efficiencies

Content marketing adoption is being driven by its ability to deliver cost-efficient consumer engagement, according to a recent Digiday survey.Fifty-nine percent of marketers polled at the Digiday Content Marketing Summit said they believe content marketing provides high engagement, while 41 percent say it’s a low cost alternative to other marketing tactics.

This article is behind the Digiday+ paywall.

The post Digiday Research: Content marketing’s appeal rooted in engagement and cost...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Digiday [+]    Digiday Content Marketing Summit [+]    Digiday Research [+]   

More #news: