Digiday Research: 62 percent of publishers get most of their video revenue from ads

Publishers are increasingly focusing their video efforts on producing long-form content for TV and over-the-top platforms, enticed by the eye-catching budgets major platforms and TV networks have allocated for purchasing content. Some publishers have even enlisted talent agencies to help make introductions to TV networks.Despite the buzz that long-form video and content licensing deals generate, most publishers still make most of their video revenue from ads. In a survey of 51 publisher...

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