Diet Coke's Moment of Panic

With sales of Diet Coke in a prolonged rut, Coca-Cola announced last Wednesday that it is tweaking the design of its most famous zero-calorie soft-drink can to be more slender and colorful. It is also launching several new flavors of Diet Coke, including “Feisty Cherry,” “Twisted Mango,” and “Zesty Blood Orange.”

"You don’t mess with a good thing," Coca-Cola said in its statement. But, quite to the contrary, Coca-Cola is in a near-permanent state of messing with its things....

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