Diet Coke is dying

The decline in global sales of Diet Coke continues.

The chart above shows sales through 2014, based on data from Euromonitor. Things have gotten worse since then. In its second-quarter earnings report (pdf) today (July 22), Coca-Cola said that global sales of Diet Coke fell 7% from the same quarter last year.

The reigning diet soda brand’s descent reflects a shift in consumer preferences, especially in the US, to more natural foods and beverages. At least, that’s generally the trend...

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