Did You Know Adidas And Puma Were Founded By Two Brothers Who Were Split Apart By Sibling Rivalry?

Great Big Story / YouTube

Adidas and Puma are two of the largest athletic, streetwear, and sneaker manufacturers on the planet and it’s no coincidence that the two multi-national companies inhabit the same retail market. Until this morning, I had no idea that Adidas and Puma were founded by two brothers who previously ran a family-owned business in Germany that fractured into two companies fueled by sibling rivalry.

Dating back to the 1930s, the Dassler Brothers Shoe Company in Bavaria,...

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