Did the Viral “Ice Bucket” Challenge Really Make a Difference?

In a contemporary context, several Internet “challenges” have gone viral in recent years which have encouraged people to perform tasks that play well into our sensibilities for recording our lives in order to entertain others.

Whether that was attempting to eat a spoonful of cinnamon, snorting condoms, lighting oneself on fire, doing the running man, or plumping up one’s lips like Kylie Jenner using the suction from a cup, all have since faded and become mere footnotes.

While the Ice...

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