Did Lou Reed and the Honda Elite Lead to the Downfall of Western Civilization?

By now we’re all accustomed to Cadillac using classic Led Zeppelin tunes to hawk its cars, Taco Bell selling chalupas via Guns ‘n Roses, Beatles songs selling Nikes. It’s all fair game if the price is right, but it wasn’t always so. In a new biography called Lou Reed: A Life, Anthony DeCurtis makes the case that it all began with a commercial Reed made in 1984 to help Honda launch its new line of scooters, the soundtrack being Reed’s greatest hit, “Walk on the Wild Side.”


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